Role: Lead copywriter and voice of Jack Link’s digital channels tasked with changing perception of beef jerky from a gas station snack to an everyday, healthy snack.

Strategy: Build a community of jerky fans by inserting Jack Link’s into culture and making the products look savory utilizing our signature sense of humor.

Results (2019-2021):

41% increase in total followers
2.5x increase in engagements
3x increase in impressions

CD: Chris Magura

MAKING 100% BEEF, LOOK 100% AMAZING

If we’re acting a little cold, now you know why. Our new Cold Crafted beef & cheese snacks are here. pic.twitter.com/0ZS4TIBFk9
— Jack Link's Jerky (@JackLinks) August 13, 2019

We told you it was hot. pic.twitter.com/NtQ4rnb82A
— Jack Link's Jerky (@JackLinks) February 7, 2020

AGILE WORK: INSERTING JACK LINK’S INTO POP CULTURE

Shaq Bowl (Super Bowl Weekend) - shaq vs. sasquatch Arm wrestling challenge

At the Shaq Bowl, day-of Super Bowl celebration featuring celebrities, musical performances, and games, I wrote the script and created social assets for the #BattleOfTheBeats Arm Wrestling Challenge between Sasquatch and Shaq.
Earned Media: 45 Placements, 141.2M Impressions
Total Live viewers Across TikTok, Twitch, YouTube, Facebook, Samsung TV, and ShaqBowl.com: 10.3M+